The purpose of the association shall be to assist scholastic media advisers and teachers in promoting high standards in scholastic media and to elevate the status of scholastic media programs in secondary schools across the state. The association will assist scholastic media advisers and teachers in all phases of advising and teaching. To do so, it will:

- Actively seek to connect with new advisers and teachers,
- Communicate with intermediately experienced advisers and teachers,
- Provide ongoing educational support for veteran advisers and teachers,
- Act as a clearinghouse for sharing ideas and maintaining data relevant to media education,
- Support opportunities for interaction of student staffs, advisers and teachers,
- Cultivate and maintain positive working relations with those in
professional media operations,
- Foster an ongoing awareness of educational and career opportunities
in journalism and mass communications,
- Recognize outstanding performance in and outstanding support for
the field of scholastic media.